There are a lot of things a small business can do to add a punch to their site without spending a lot of cash.
- Integrate social media within the site. Social media platforms are user friendly, nearly anyone within the business can interact with these platforms and they add personality to the business.
- Integrating and executing a blog. A blog allows for the small business to elaborate on their business’ passions within a personal forum, they are also a great way to link to the site via platforms, such as: Wordpress, Blogger, Tumblr and so on that are likely more search engine optimized than their sites, ie, people are more likely to stumble upon these forums and find themselves redirected to the business’ site, increasing exposure.
- Migrate the site to Wordpress. Wordpress sites have the same user friendly backend that Wordpress blogs do, and prevent the site from going stagnate because updating content on the site is a snap, not something that has to be done through the orignal developer each time, costing the site owner more and more money. Drupal is also great, and both are SEO considerate.
- Content – Content is key. Provide content people want, need or find interesting and it will spread virally across the internet with no time or effort from the content creator. People share great content, give it to them and they will tell others. This can include anything from having a sale, to writing a personal perspective piece.For more information and samples of what I am referring to, just let me know.
Innovative business concepts and the Internet have redefined the career of the creative. The waters still largely uncharted and the future speculative, creative enterprise opportunities are open to inventive solutions and never before employed tactical approaches. Here inlies my passion for what I do.
What do I do? I help other creatives actualize their businesses online, in print and in person. It’s too much fun, to be honest. My background in Interior Design, Production Design, Project Management, Gallery Management, Art History, Photography, Graphic Design, Copywriting & Social Media gives me a honed skill set as a creative consultant.
Ok, so let me break that all down … I began in Adobe Creative Suite over 10 years ago, which remain always open applications on my dashboard. I also became active in photography from a young age, eventually working my way to my own independent business shooting weddings, events and portraiture during summers in college. That has largely carried over into my abilities in event and product photography, while I still maintain a personal compulsion to shoot everything that sparks my eye around me, and am easily guilted into photographing friends’ kids in the park. Creative writing was another young love of mine that remains and has translated nicely into representing clients’ interests. I first started writing Press Releases as a freshman in college for a gallery in my hometown that was going under. Initially I was charged with liquidating the works, but through reevaluating the market values of the collection and expanding the customer base I was able to prolong the business two more years. My BFA is in Interior Design with a minor in Art History – in the floundering housing market I found this more applicable to freelancing as a graphic designer and in film production departments. To survive in the arts in Michigan during the 2000’s I had to be adaptable, an idea person and a quick learn.
Since moving to New York I have launched my business and gained and fostered connections. I am an admin on more social media accounts than I can count – including many NYC centric Facebook pages with upwards to 100k followers (here’s a sample post sharing out to those pages). I have designed over 15 websites and blogs for clients, many which I still maintain, though most my goal is to also have the client comfortable and fluent in the site if they so wish. I’ve represented clients at trade shows, openings, luncheons and dinners, as well as online, providing their brand’s voice.
New power color stationery from Effie’s Paper
The result of a design done satellite in Google SketchUp, with the graphics created and installed by outside sources.
As far as Social Media, I have a far reach on Facebook, including over 20 pages, many of them being NYC-centric and numbering around 100k followers total.
For example, with this reach I was able to add over 1500 new likes in under 4 months on an entertainment related publication Facebook page,, with up to 90 in a day and around 10-20/day as a high average.
I have also increased their Instagram followers, as well as the followers on every other platform they are active on.